Art Direction & Design

Acuvue Advance

Acuvue Advance from Johnson&Johnson was looking to update their DTC Pharma campaign promoting thier new contact lenses with Hydraclear technology. Targeting young contact lenses wearers between 18 and 30, I leverage the product benefits of moisture, softness, and hydration in an aesthetic and bold solution that empathized with the trendy, tech-savvy consumer group. It was the clear winner in testing; millenials and the brand team loved it.

Yet, as often occurs, the brand team decided to expand on their existing campaign, resulting in the following Print Ads and TV :30 spot.

Images: TV :30, Print ads highlighting benefits, TV copy storyboard, Final print ads


J&J Acuvue Advance


TV campaign
Art Direction
Graphic Design

Acuvue Advance from J&J PrintAds
Acuvue Advance Storyboard
Acuvue Advance Print ads

Bold print ads focused on leveraging the product benefits of Moisture, or H20 (hydration), and Softness while
immediately visually communicating new technology.

Acuvue Advance from J&J PrintAds

Related projects

Sephora S logo
P&G Luxury Prestige Products
Dolce&Gabbana logo