Acuvue Advance

Acuvue Advance from Johnson&Johnson was looking to update their DTC Pharma campaign promoting thier new contact lenses with Hydraclear technology. Targeting young contact lenses wearers between 18 and 30, I leverage the product benefits of moisture, softness, and hydration in an aesthetic and bold solution that empathized with the trendy, tech-savvy consumer group. It was the clear winner in testing; millenials and the brand team loved it.

Yet, as often occurs, the brand team decided to expand on their existing campaign, resulting in the following Print Ads and TV :30 spot.

Images: TV :30, Print ads highlighting benefits, TV copy storyboard, Final print ads

Client

J&J Acuvue Advance