Brand relaunch, GTM Startegy & Packaging

Sephora Skincare

Working directly with the Marketing Director and team of Sephora Paris, I led this beauty brand relaunch and GTM strategy to rave reviews from the CEO and senior executives.

After a thorough brand audit, competitive analysis, pricing, brand perception mapping, development of client persona as a team, I leveraged my creative skills to translate these insights to an exciting product story, new packaging, with new POS merchandising and clear benefit navigation. With the ESSEC MBA team we developed a best in class Go-To-Market plan.

The packaging strategy was so well aligned with the brand’s business objectives that it was adopted and implemented in Seohora’s worldwide from 2011 to 2019. Completed for ESSEC MBA 2011 remunerated study.

Visualizations: Secondary packs highlighting benefit navigation, Skincare architecture on primary packs, proposed Merchandising strategy


Sephora LVMH, Paris
ESSEC, Paris


Marketing Plan
Brand relaunch & GTM Strategy
Packaging Design

Sephora skincare secondary packs
Sephora Skincare primary packs
Sephora skincare pack design
Sephora skincare merchandising

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