ART DIRECTION & DESIGN
P&G LIFESTYLE SCENTS
P&G needed Spring POS campaign with a TV “Tag On” promotion for Lifestyle scents across Europe. As Senior Art Director, my solution of Christina Aguilera blowing butterfly kisses was sexy, flirty and fashionable – aligned with the Lifestyle Scent brands strategy. The “Spring is in the Air” concept put the spotlight on Aguilera and the fragrances while targeting the late teen and early 20’s female target market, and captured attention in the crowded in-store environment.
This solution was then expanded to the TV commercial “Tag On” special offer, various POS displays, brand gifts and promotions, brand collateral and window treatments in perfumeries across Europe.
Client
P&G Lifestyle Scents
Categories
Art Direction & Design
POS / POSM
Beauty Strategy
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